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BPS New BrandingWarning - this news article expired on 2020-03-06. Information may no longer be accurate or applicable

The BELLEVILLE POLICE SERVICE has launched its new crest and insignia to coincide with the upcoming move to our new police facility located at 459 Sidney St. The concept is consistent with our history of “Loyalty, Tradition, and Progress”.

The crest is the departmental crest of the BELLEVILLE POLICE SERVICE. Our updated crest has heraldic leaves added to represent tradition, professionalism, pride, and dedication to the community, the red leaves represent our nation, and the blue represents policing.

The new insignia incorporates the red and blue colour concept of the crest. The insignia, which is separate from the crest, will be used in a variety of community interfacing materials and throughout our new facility as well as on our tuck shop items for purchase.

The new insignia bears resemblance to the new downtown district logo launched a few weeks ago. It also displays the date that the BELLEVILLE POLICE SERVICE was created in 1836, and features important words that the citizens of our great city and our service members embody and bestow upon others.

Partnering agencies are asked to please remove and stop using our previous logo as of today, December 6, 2019.

Partnering agencies are asked to please contact the BELLEVILLE POLICE SERVICE Branding Committee at info@police.belleville.on.ca to request the use of our brand identity and the correct file format will be provided. The BELLEVILLE POLICE SERVICE brand elements should not be modified or re-created in any way.